2025 Short TV & digital content

goal(s)

Use 3D products instead of photoshoots to enable dynamic animations and advanced visual effects, offering greater creative flexibility while improving efficiency by reducing production costs, time, and logistical constraints.

THE COLLABORATION

We create captivating and engaging ads that instantly grabs attention while streamlining the photo and video shooting process, making it more efficient and cost-effective by reducing back and forth.

omnichannel touchpoints

social media

event

3D library

tv

Lift & firm campaign

For Sephora’s Lift & Firm Serum campaign, we created an innovative video experience by leveraging the power of 3D and fluid simulation. The addition of fluid simulation brought the serum to life with organic, flowing motion, emphasizing its texture, lightness, and effectiveness. This immersive approach highlights every detail of the product, delivering a captivating and impactful showcase for the campaign.

NEW mascara SIZE UP campaign

We worked with Sephora on the worldwide communication video content for the Size Up campaign. By replacing traditional product shots with detailed 3D renders, we brought dynamic camera movements and stunning visual effects to life, showcasing the products in an aesthetic way. The 3D approach allows for fluid camera movements, captivating visuals, and an immersive experience, elevating the entire campaign.

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EGONLAB /

Live Experience FW24

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