LVMH – The Maison of All Victories

goal(s)

Engage the public in all aspects of the strategic partnership between LVMH and Paris 2024 Olympic & Paralympic Games. Showcase the synergy between luxury and sport through an omnichannel experience that celebrates excellence, innovation, and inclusivity.

the experience

"The Maison of All Victories" is an immersive 3D website with 11 experiences, designed as a digital “house” that guides users through key elements of the partnership. It seamlessly integrates into an omnichannel path, connecting web, social media, & physical events like VivaTech and Club France.

omnichannel touchpoints

web / e-com

social media

event

3D library

51M+ impressions

In total, the campaign generated more than 51M impressions and more than 440K clicks (Socials, Website).

75% engagement rate

Highlighting high engagement and a keen exploration of the immersive WebGL experience.

91.7% accessibility level

The platform achieved an outstanding RGAA accessibility grade, proving that immersive experiences can be inclusive.

Step Inside the Partnership

Inspired by Haussmannian architecture, "The Maison of All Victories" redefines immersive online experiences. As you step into the entrance, discover LVMH’s vision for Paris 2024, its key initiatives, and social media highlights.

A Digital Showcase of Craftsmanship

Explore the savoir-faire of LVMH’s Maisons, from the iconic Louis Vuitton trunks to the Paris 2024 medals, meticulously designed by Maison Chaumet.

Following the Athletes’ Journey

Meet the French athletes supported by LVMH and explore their stories, inspirations, and dedication on the road to Paris 2024.

Reliving the Torch Relays

An interactive exploration of the Olympic and Paralympic Torch Relays, allowing users to relive each key moment of the journey.

Accessible and Engaging by Design

Accessibility was a key focus for “The Maison of All Victories.” With high contrast, clear typography, and adaptive design, it achieved a 91.7% RGAA accessibility grade, proving immersive experiences can be inclusive. A seamless navigation system and gamified elements encourage exploration and engagement.

AN OMNICHANNEL PATH

Designed as a seamless omnichannel journey, "The Maison of All Victories" extended beyond digital to physical events like VivaTech, Club France, and La Maison LVMH, engaging over 40,000 visitors. A coordinated social media strategy amplified its impact, with a paid campaign across five platforms generating over 51 million impressions and 440,000 clicks. By bridging web, in-person experiences, and innovative ad formats, the project maximized reach and engagement across all touchpoints.

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Recognitions