LOEWE – Craftball Game | COSMIC SHELTER

goal(s)

Using gamification to transform in-store waiting time into an engaging digital experience while maximizing customer data collection. Developing a web-based mobile activation, accessible via QR code, that offers a fun and inclusive game, ensuring a playful experience across all stores worldwide.

the experience

A web-based high-score game where customers compete across three iconic Loewe-inspired worlds. Designed to be engaging, the experience offers exclusive rewards during key moments of the year, making every interaction both exciting and memorable. Highly addictive.

omnichannel touchpoints

web / e-com

social media

retail

3D library

crm

3m 52s per user

The average amount of time each user spent interacting with the experience.

14.2MB experience size

Highly optimized assets ensure fast loading and smooth interactions.

3 LOEWE WORLDS

We designed three distinct worlds to explore Loewe’s universe, each featuring unique elements that embody the essence of Loewe. Every detail has been carefully crafted to immerse visitors in a captivating and authentic experience.

Omnichannel deployment

Loewe deploys this game experience outside its stores during high-traffic moments, allowing customer data collection before store entry. At the same time, the game engages the online community through social media campaigns encouraging users to compete with each other.

Game scalability

The game mechanics are designed to enable the deployment of new levels, allowing Loewe to introduce new worlds based on seasonality, thereby accelerating the experience's ROI.

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Recognitions

Craftball game

3m 52s per user

14.2MB experience size