FW24 LIVE FASHION SHOW

goal(s)

Offer exclusive access to the intimate world of EgonLab's 'Only Lovers Left Alive' fashion show, using the latest iPhone 15 Pro Max—provided by Apple as part of their promotional strategy—to create a unique experience that no other brand can offer, making this moment accessible to their entire community.

the experience

A live experience of EgonLab's Fall-Winter 24-25 fashion show, allowing their community to see the show from multiple angles, including backstage. Invitations to join were shared via email and social media. Our team managed the on-site setup, ensuring a seamless coordination between the show and the livestream.

omnichannel touchpoints

Web / E-com

Social Media

Event

Mailing

5,000+ live viewers

Number of users who remained connected throughout the 12-minute live fashion show.

3,000+ replay viewers

The livestream continued to engage viewers even after the event, with thousands watching the replay.

A Multi-Angle Immersive Journey

Instead of passively watching, users could actively engage with the show by switching between different perspectives. This interactive approach enhanced immersion and reinforced the feeling of being part of the event.

A Blend of EGONLAB’s Boldness & Apple’s Sleek Design

We aimed to balance EgonLab's bold aesthetics with Apple’s refined design language. Elements echoed Apple’s UI principles while preserving EgonLab's raw, avant-garde visual identity.

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