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goal(s)
Offer exclusive access to the intimate world of EgonLab's 'Only Lovers Left Alive' fashion show, using the latest iPhone 15 Pro Max—provided by Apple as part of their promotional strategy—to create a unique experience that no other brand can offer, making this moment accessible to their entire community.
the experience
A live experience of EgonLab's Fall-Winter 24-25 fashion show, allowing their community to see the show from multiple angles, including backstage. Invitations to join were shared via email and social media. Our team managed the on-site setup, ensuring a seamless coordination between the show and the livestream.
omnichannel touchpoints
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